The New Battleground For Medical Device Retail Is Rural America

Mammoth retailers like Amazon, Walgreens, and even Dollar General, a trusted low-price brand in rural America, are competing for a bite of the healthcare apple, and are reported to be investing billions of dollars and creating significant expansion plans. Their goal: become dominant players in urban areas where they have a dominant footprint and the new battleground; rural America. In a report from Cain, approximately 15% of US patients live in rural areas. Many are at higher risk for cancer, heart disease, stroke, chronic respiratory issues and unintentional injuries than metropolitan patients, according to the CDC. Patients in outside of urban areas are also typically older, sicker and more apt to be lower income.

What Happens to Medtech when Physician Specialties Consolidate?

Hospitals, payers, and PE firms have been vying over the past decade to acquire independent physician groups, and COVID accelerated consolidation among physician specialties. Data reported in Cain Brothers Industry Insights¹ shows that 75% of physicians are employed by a larger entity (i.e., nonphysician owned). The hospital and independent segments are self-explanatory but the corporate segment is mix of PE firms, payers, and non provider groups that all want a bite of the healthcare apple.

Superior medtech commercial strategies disrupt the current state of affairs

There was a lot to learn at AdvaMed, and the CEOs Unplugged panels did not disappoint. The US President of Siemens Healthineers, David Pacitti, talked about how COVID pushed them to new strategies where Siemens Healthineers is working with the hospital C-Suite to sell medical imaging equipment such as fluoroscopy equipment, MRI, X-ray, ultrasound and CT scanners. The Siemens Healthineers 10-year plan focuses “less on the box,” the big iron, and more on the customer journey.

Trends in the Critical Success Factors Of Medtech M&A

Many say the lifeblood of Medtech Is M&A, so, how goes M&A in 2022?

To support that statement, one of the most well attended sessions at the 3rd annual MedExecWomen meeting was Making Acquisition Strategy Succeed: Perspectives From Each Side Of The Deal; a panel that offered unique perspectives from the acquirer and acquiree. From that panel we learned that a 100% earnout was rare (22%) but there were wise tips and techniques to increase that low percentage from the panelist.

What do CEOs outside of the medical device industry think?

I always like to take a read on the thoughts and opinions of leaders outside of our medtech industry, especially during a period of unrest like we’ve seen during the pandemic. There is much good information in The GLG CEO Survey 2022 report (n=471 CEOs) where CEOs shared their strategies and what they expect will happen next five years, especially about knowledge-based employees that can work from home independently as long as they have well-defined expectations.

Survey: 50 Hospital Administrators - it doesn't get better than this

I love doing hospital administrator research!

And, the Truist team has done a fine job of conducting their own hospital administrator research.

Where else can you get a sense of the economic trends in the US hospital ecosystem? In our research we recommend that almost every client (especially when we are doing due diligence research for mergers and acquisitions) add a segment of interviews for hospital administrators. We have our own special techniques to make sure we get the most qualified hospital administrators possible and have been successful in uncovering trends for our clients for the past 15 years.