Innovation Mapping for Disruptive Device Developers

Change the results you get from medtech strategy consulting.

Work with Industry – Experienced Subject Matter Experts from Medi-Vantage, all former medtech employees, for your market, business and product development strategy research.

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Consulting for every stage of Medtech Strategy and Product Development

Click the circle under each stage of development to see the services Medi-Vantage offers.


  • Whitespace Innovation Research
  • Voice of the Customer
  • Customer Needs Assessment
  • Identify Unmet Needs
  • Product-Use Mapping
  • Market Assessment/Forecasting
  • Marketing/Business Strategy
  • Portfolio Analysis


  • Product Specifications & Prioritization
  • Concept Testing
  • Prototype Evaluation
  • Human Factors Usability Testing (Formative)


  • Prototype Evaluation
  • Human Factors Usability Testing (Formative, Summative)


  • Prototype Evaluation
  • Limited Market Release
  • Human Factors Usability Testing (Summative)
  • Marketing Support for Start-Ups


  • Marketing Support for Start-Ups
  • Lifecycle Management
  • Product Launch Support
  • Emerging Markets Launch Planning
  • Product Positioning
  • Pricing Strategy
  • Commercialization Support


Operational Expertise

Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products.

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Broad Medical Specialty Experience

Medtech strategy: 9/10 largest global medical companies.

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Innovation Specialists

Helped research medtech product development in 7/7 top medical device categories.

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