Change the results you get from medtech strategy consulting. Work with Industry – Experienced Subject Matter Experts from Medi-Vantage, all former medtech employees, for your market, business and product development strategy research. Consulting for every stage of Medtech Strategy and Product Development Click the circle under each stage of development to see the services Medi-Vantage offers. CONCEPT Whitespace Innovation Research Voice of the Customer Customer Needs Assessment Identify Unmet Needs Product-Use Mapping Market Assessment/Forecasting Marketing/Business Strategy Portfolio Analysis DEVELOPMENT Product Specifications & Prioritization Concept Testing Prototype Evaluation Human Factors Usability Testing (Formative) VALIDATION Prototype Evaluation Human Factors Usability Testing (Formative, Summative) SCALE UP Prototype Evaluation Limited Market Release Human Factors Usability Testing (Summative) Marketing Support for Start-Ups COMMERCIALIZATION Marketing Support for Start-Ups Lifecycle Management Product Launch Support Emerging Markets Launch Planning Product Positioning Pricing Strategy Commercialization Support Operational Expertise Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products. Read More → Broad Medical Specialty Experience Medtech strategy: 9/10 largest global medical companies. Read More → Innovation Specialists Helped research medtech product development in 7/7 top medical device categories. Read More → Join Our Newsletter Get free Medical Device + Diagnostics Strategies, Trends, & Statistics Please leave this field empty.