Justifying an increased price is always a challenge in the medical device space. But, if the next generation feature set warrants a price increase, we can help your marketing teams articulate and quantify your product’s value.
Strategic pricing needs to be part of the product development process so that the power balance between clinical and economic buyers remains stable.
Medi-Vantage does a deep analysis of the market segment, value proposition, product differentiation, reimbursement, and the brand.
Who will pay for your innovation?
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