Omar Ishrak: “We’ve taken a commodity product and created a new platform….”

It is the dream of every medical device company. Re-invent a commodity product by neatly addressing all the customer’s unmet needs that have evolved over the years. Focus your marketing and sales machine towards a well established, high volume market, and let all the pieces fall into place as the orders roll in. Learn more about how Medtronic is reaching for the holy grail of medtech….Read the Business of Medtech

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