Medtech pricing strategy is critically important to success in the market

Elective procedures are returning and hospitals are focused on getting back to the new normal.

The seismic shift caused by coronavirus means that competitor’s strategies are being scrubbed for the 4 P’s of marketing.

Medi-Vantage is recommending that all clients look at pricing strategy as one of the most important methods to ensure a lock on the market leader position, or gain a few market share points.

See our infographic by clicking here.  


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LOOKING FOR A ‘LEAN AND AGILE’ MEDTECH PARTNER WITH KEY INSIGHTS INTO MEDICAL DEVICE STRATEGY AND TRENDS?

OUR LAST THREE PROJECTS WERE:

  • Medtech product strategy development: legacy product in a commodity space with potential for a meaningful digital health component

  • Medtech price sensitivity conjoint study

  • M&A third party analysis of a medtech company (done in two weeks)