The COVID-19 Crisis: Trial by Fire for the Medtech Industry

  • There is a light at the end of the tunnel in terms of hotspots, but the impact on the developed world’s economies is still unclear.

  • RBC presents multiple downturn scenarios exist that vary by depth and duration.

  • Expect a surge in elective surgeries once the focus of healthcare turns from the COVID-19 surge to business as usual.

  • Expect more market volatility—both to the downside and upside.

  • Medtech start-ups should prepare now for the ‘business as usual’ that is coming with fresh investor decks and strategies for fund-raising.

  • Plan to run your medtech organization ‘lean and mean’ until we are completely in the clear.

Read the full RBC report here.


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LOOKING FOR A ‘LEAN AND MEAN’ MEDTECH PARTNER WITH KEY INSIGHTS INTO MEDICAL DEVICE STRATEGY AND TRENDS?

OUR LAST THREE PROJECTS WERE:

  • Medtech product strategy development: legacy product in a commodity space with potential for a meaningful digital health component

  • Medtech digital health price sensitivity conjoint study

  • M&A third party analysis of a medtech company with a digital health medical element (done in two weeks)