Diagnostics Case Studies
Diagnostic System Product Configuration and Pricing Strategy
In the highly competitive world of clinical diagnostics, the Medi-Vantage team helped our client define their product strategy. We helped the client segment the market to understand their customer base and the unmet needs of each segment.
Adjacent Market Analysis for a Diagnostic Products Market Leader
For strategic purposes, our client was investigating the supply of products used during the biopsy and sample preparation process as possible adjacent market strategies.
Personalized Medicine/Companion Diagnostics Job Mapping Strategy Research
Our client, the manufacturer of companion diagnostic systems, was partnering with a biopharma company and needed to co-develop country-specific strategic roadmaps that would easily and efficiently enable treatment of patients for the indication.