Change the way you look at medtech strategy consulting. Choose medical device experts with operational expertise, formerly employed by companies like BSX and MDT. Our Business: Medtech, diagnostics and healthcare IT marketing, business and product development strategy research. How We Help Medical Leaders Develop Market-Moving Global Health Solutions. Operational Expertise Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products. Read More → Broad Medical Specialty Experience Medtech strategy: 9/10 largest global medical companies. Read More → Innovation Specialists Helped research medtech product development in 7/7 top medical device categories. Read More → Consulting for every stage of Medtech Strategy and Product Development Click the circle under each stage of development to see the services Medi-Vantage offers. CONCEPT Whitespace Innovation Research Voice of the Customer Customer Needs Assessment Identify Unmet Needs Product-Use Mapping Market Assessment/Forecasting Marketing/Business Strategy Portfolio Analysis DEVELOPMENT Product Specifications & Prioritization Concept Testing Prototype Evaluation Human Factors Usability Testing (Formative) VALIDATION Prototype Evaluation Human Factors Usability Testing (Formative, Summative) SCALE UP Prototype Evaluation Limited Market Release Human Factors Usability Testing (Summative) Marketing Support for Start-Ups COMMERCIALIZATION Marketing Support for Start-Ups Lifecycle Management Product Launch Support Emerging Markets Launch Planning Product Positioning Pricing Strategy Commercialization Support Latest News29Jun Medi-Vantage President Authors Chapter: Global Medical Device Marketing Strategy 0 Comments Working closely with medtech regulatory colleagues is a key role for medical device marketing. “The question is: how can medtech... Read More → 08Jun How Trends and Apps in mHealth and Big Data Healthcare will grow medtech sales 0 Comments Who in the medical device industry isn’t working smarter and faster with less? The environment of healthcare reform is forcing... Read More → 20May Medtech Strategy for Risk-Sharing, Services, and the Volume-to-Value Shift 0 Comments Increasing our value proposition to hospitals and healthcare providers is a prime directive for medical device manufacturers. Our industry is... Read More → Join Our Newsletter Get free Medical Device + Diagnostics Strategies, Trends, & Statistics Please leave this field empty.