Innovation Mapping for Disruptive Device Developers

Change the way you look at medtech strategy consulting.

Results Matter: choose medical device experts, all former employees of companies like BSX/MDT, for your market, business and product development strategy research.

Operational Expertise

Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products.

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Broad Medical Specialty Experience

Medtech strategy: 9/10 largest global medical companies.

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Innovation Specialists

Helped research medtech product development in 7/7 top medical device categories.

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Our Deliverable


Consulting for every stage of Medtech Strategy and Product Development

Click the circle under each stage of development to see the services Medi-Vantage offers.


  • Whitespace Innovation Research
  • Voice of the Customer
  • Customer Needs Assessment
  • Identify Unmet Needs
  • Product-Use Mapping
  • Market Assessment/Forecasting
  • Marketing/Business Strategy
  • Portfolio Analysis


  • Product Specifications & Prioritization
  • Concept Testing
  • Prototype Evaluation
  • Human Factors Usability Testing (Formative)


  • Prototype Evaluation
  • Human Factors Usability Testing (Formative, Summative)


  • Prototype Evaluation
  • Limited Market Release
  • Human Factors Usability Testing (Summative)
  • Marketing Support for Start-Ups


  • Marketing Support for Start-Ups
  • Lifecycle Management
  • Product Launch Support
  • Emerging Markets Launch Planning
  • Product Positioning
  • Pricing Strategy
  • Commercialization Support

Latest News


Omar Ishrak: “We’ve taken a commodity product and created a new platform….”

It is the dream of every medical device company. Re-invent a commodity product by neatly addressing all the customer’s unmet... Read More →

Join Us at the Advamed Women’s Executive Network Conference, June 20, Cambridge MA

Advamed Women’s Executive Network conference_agenda_ Cambridge MA 6-20-17 Maria Shepherd, President of Medi-Vantage moderates two panels at #WEN17 Conference on... Read More →

Maria Shepherd, Medi-Vantage President, Quoted in Boston Globe Article on GE

In a Boston Globe article, June 13, 2017,  titled; Promotion of health care execs could lift GE’s efforts in life sciences... Read More →

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