Innovation Mapping for Disruptive Device Developers

Change the way you look at medtech strategy consulting.

Choose medical device experts with proven results in value creation, former employees of companies like BSX/MDT.

Our Business: Medtech, diagnostics, healthcare IT marketing, business, product development strategy research.

Multiple CEO References Prove How We Help Develop Market-Moving Global Health Solutions


Operational Expertise

Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products.

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Broad Medical Specialty Experience

Medtech strategy: 9/10 largest global medical companies.

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Innovation Specialists

Helped research medtech product development in 7/7 top medical device categories.

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Our Deliverable


Consulting for every stage of Medtech Strategy and Product Development

Click the circle under each stage of development to see the services Medi-Vantage offers.


  • Whitespace Innovation Research
  • Voice of the Customer
  • Customer Needs Assessment
  • Identify Unmet Needs
  • Product-Use Mapping
  • Market Assessment/Forecasting
  • Marketing/Business Strategy
  • Portfolio Analysis


  • Product Specifications & Prioritization
  • Concept Testing
  • Prototype Evaluation
  • Human Factors Usability Testing (Formative)


  • Prototype Evaluation
  • Human Factors Usability Testing (Formative, Summative)


  • Prototype Evaluation
  • Limited Market Release
  • Human Factors Usability Testing (Summative)
  • Marketing Support for Start-Ups


  • Marketing Support for Start-Ups
  • Lifecycle Management
  • Product Launch Support
  • Emerging Markets Launch Planning
  • Product Positioning
  • Pricing Strategy
  • Commercialization Support

Latest News


Maria Shepherd Interviews Marlou Janssen, CEO of Biotronik

In the first installment in a series on women in medtech to be published in MDDI, we focus on Marlou Janssen’s impressive... Read More →

Medical Device Executive Women – Working Hard for Advancement: Ready to Push Hard and Play Rough

By comparing a survey of medtech executive women with findings from the EDGE[1] study; The Progress of Women Executives in... Read More →

Maria Shepherd to Moderate Panel at J&J Depuy Synthes meeting October 5, 2016 in Raynham, MA

HBA Boston is pleased to announce its first ever meeting at J&J in Raynham on October 5, 2016. Attached is... Read More →

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