Innovation Mapping for Disruptive Device Developers

Change the way you look at medtech strategy consulting.

Choose medical device experts with operational expertise, formerly employed by companies like BSX and MDT.

Our Business: Medtech, diagnostics and healthcare IT marketing, business and product development strategy research.

How We Help Medical Leaders Develop Market-Moving Global Health Solutions.

Operational Expertise

Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products.

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Broad Medical Specialty Experience

Medtech strategy: 9/10 largest global medical companies.

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Innovation Specialists

Helped research medtech product development in 7/7 top medical device categories.

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Our Deliverable


Consulting for every stage of Medtech Strategy and Product Development

Click the circle under each stage of development to see the services Medi-Vantage offers.


  • Whitespace Innovation Research
  • Voice of the Customer
  • Customer Needs Assessment
  • Identify Unmet Needs
  • Product-Use Mapping
  • Market Assessment/Forecasting
  • Marketing/Business Strategy
  • Portfolio Analysis


  • Product Specifications & Prioritization
  • Concept Testing
  • Prototype Evaluation
  • Human Factors Usability Testing (Formative)


  • Prototype Evaluation
  • Human Factors Usability Testing (Formative, Summative)


  • Prototype Evaluation
  • Limited Market Release
  • Human Factors Usability Testing (Summative)
  • Marketing Support for Start-Ups


  • Marketing Support for Start-Ups
  • Lifecycle Management
  • Product Launch Support
  • Emerging Markets Launch Planning
  • Product Positioning
  • Pricing Strategy
  • Commercialization Support

Latest News


Maria Shepherd to Moderate Panel at J&J Depuy Synthes meeting October 5, 2016 in Raynham, MA

HBA Boston is pleased to announce its first ever meeting at J&J in Raynham on October 5, 2016. Attached is... Read More →

Medi-Vantage President Authors Chapter: Global Medical Device Marketing Strategy

Working closely with medtech regulatory colleagues is a key role for medical device marketing. “The question is: how can medtech... Read More →

How Trends and Apps in mHealth and Big Data Healthcare will grow medtech sales

Who in the medical device industry isn’t working smarter and faster with less? The environment of healthcare reform is forcing... Read More →

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