Innovation Mapping for Disruptive Device Developers

Change the way you look at medtech strategy consulting.

Choose medical device experts with proven results in value creation, former employees of companies like BSX/MDT.

Our Business: Medtech, diagnostics, healthcare IT marketing, business, product development strategy research.

Multiple CEO References Prove How We Help Develop Market-Moving Global Health Solutions


Operational Expertise

Helped Medtech/Diagnostic companies clients develop more than $1 billion in new products.

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Broad Medical Specialty Experience

Medtech strategy: 9/10 largest global medical companies.

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Innovation Specialists

Helped research medtech product development in 7/7 top medical device categories.

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Our Deliverable


Consulting for every stage of Medtech Strategy and Product Development

Click the circle under each stage of development to see the services Medi-Vantage offers.


  • Whitespace Innovation Research
  • Voice of the Customer
  • Customer Needs Assessment
  • Identify Unmet Needs
  • Product-Use Mapping
  • Market Assessment/Forecasting
  • Marketing/Business Strategy
  • Portfolio Analysis


  • Product Specifications & Prioritization
  • Concept Testing
  • Prototype Evaluation
  • Human Factors Usability Testing (Formative)


  • Prototype Evaluation
  • Human Factors Usability Testing (Formative, Summative)


  • Prototype Evaluation
  • Limited Market Release
  • Human Factors Usability Testing (Summative)
  • Marketing Support for Start-Ups


  • Marketing Support for Start-Ups
  • Lifecycle Management
  • Product Launch Support
  • Emerging Markets Launch Planning
  • Product Positioning
  • Pricing Strategy
  • Commercialization Support

Latest News


Hospital Acquired Conditions and How Medtech can help Reduce Medical Error

After a 30 year effort[1], 2016 data show a 17% reduction in hospital-acquired conditions (HACs). This is amazing progress! These data... Read More →

Join us at the Advamed Women’s Executive Network (WEN) #Medtech Meeting June 20th in Cambridge MA

I’m pleased and proud to be moderating two panels at the upcoming AdvaMed (@AdvaMedUpdate) Women’s Executive Meeting, (#WEN17 Conference)June 20,... Read More →

Medi-Vantage President to Speak at Boston Biomed Meeting May 4, 2017 on Accelerating Medtech Product Innovation

Medi-Vantage and Boston Biomed are pleased to announce that Maria Shepherd, Medi-Vantage president is speaking at the Boston Biomed meeting on... Read More →

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