Service Strategies: Are They Working?
While many medical device companies yearn to increase their value by providing services for providers, hospitals, patients, and ultimately payers, the information required to accomplish this goal is difficult to gather. This is because the U.S. healthcare system is experiencing great volatility and most members of the healthcare workforce are fighting to keep their heads above water. When change is a constant, it is difficult to articulate the insights that the medtech community could use to build new service strategies. This is the conundrum for medtech companies that seek to provide services in addition to products. How do we dig out our hospital customers’ unmet needs? Click here to read more about what Philips and Medtronic are doing…
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