The practice of medicine has changed dramatically. Physicians were once the dominant influencer when it came to choosing a medical product.
The industry has evolved and health care has shifted from a straightforward physician-focused, product-centric environment to a market that includes other key influencers, particularly patients.
Growing consumer awareness and Internet resources have encouraged patients to manage their health more proactively.
Other changes are also drivers:
- Accountable care organizations are more prevalent and influential
- Nurses have greater responsibilities
- Caregivers and family have become health care providers
These emerging trends create a need for new research tools to support medical device decision-making. These analytical processes provide insights to help marketers prioritize their resources in a much more complex healthcare system.
Medi-Vantage patient expertise includes:
- Patients on Medications
- Patients Using Medical Devices
How Can We Help You?
The Medi-Vantage team is here to drive growth and profitability for your company.