Our team analyzed the “chain reaction” of decision making and multiple steps required to get their product selected and to stay ahead of their competitors by meeting a well-selected group of unmet needs.
A large medical device company needed to understand the changing requirements of drug delivery devices as clinical care transitions from the hospital to an at-home setting.
- How will the market segment over the next 5-10 years?
- How does the company position these products for successful commercialization in the interim where reimbursement is not provided?
- How do we create a next generation of products that exceed customer expectations and provide measurable savings to healthcare institutions?
- What are the obstacles to growth and what strategies and tactics can be applied to eliminate them?
In-depth interviews and analysis with decision makers, product users and patients.
“Medi-Vantage showed us our customers unmet needs, helped us build competitive advantage and profitability in product development.
Medi-Vantage educated our team by arranging on-site medical facility visits for marketing/engineering team. Together, we videotaped clinical workflow, all within HIPAA regulations.”
VP of Marketing, Drug Delivery Therapy Solutions